Poster showing 4 NFL players holding a trophy | New Coastal

Our Story

New Coastal was founded in 2018, in Costa Mesa, CA, with a simple agenda – to deliver premium CBD products that support a healthy lifestyle and overall wellness. Our mission is to establish a wellness brand that proves to be trustworthy and reliable for offering the best in class CBD-infused Health and Wellness products.


At New Coastal, we believe that CBD can help improve and maintain a healthy lifestyle. We also believe that consumers value high-quality, dependable, affordable, and consistent products and that by upholding these standards we can provide a brand that consumers can trust. We offer product support, and CBD awareness through our customer service department, encourage product reviews and welcome all comments and suggestions. New Coastal branded products are all third-party tested and verified and backed by a 100% Satisfaction Guarantee.

In December 2018, Coastal was named the Official Wellness Provider of the NFL Players Congress. Our Health and Wellness program instinctively caters to the general concerns of these professional athletes, a community interested in holistic alternatives to traditional pharmaceutical medication and non-addictive strategies to combat pain and inflammation.


New Coastal only offers the highest quality products. Our CBD wellness products included proprietary formulations, developed by research labs and wellness authorities. Our Endo•Aligned Tinctures and Softgels are made with nano-emulsified, Full Spectrum hemp-derived CBD. Our Wellness products are fully tested for potency and purity, with 3rd party lab results provided on each product page. Products packaging includes QR Codes for direct access to Certificates of Analysis.

CO2 Extraction Method
Non-GMO, Pesticide Free
Farm Bill Compliant


All of our CBD products are sourced, grown and made in the USA.


We perform third party testing on all of our CBD Wellness products. Certificates of Analysis (COAs), along with other relevant documentation (i.e. active ingredients, clinical studies, etc.), are made available on the product pages of this website. If you have any questions regarding our products, please feel free to contact customer service at any time.


New Coastal has partnered with research labs and scientists to provide a specialized DNA test that evaluates genetic markers relating to an individuals’ Endocannabinoid System (ECS). Test results will provide details that related to a users tolerance to cannabis as well as a useful personalized guide to CBD formulation and dosage. New Coastal collaborated with doctors and scientists from research institutes such as Loma Linda hospital, Casa Colinas and EndocannaHealth to formulate Endo•aligned CBD formulations. Our premium quality oils are made with Nano-emulsified, Full-Spectrum CBD oils for maximum bioavailability and the highest absorption rates; and blended with refined terpene profiles cultivated in and imported from Israel, the leaders in CBD research and testing.


A portion of our proceeds are donated to US Vets and other non-profit organizations dedicated to serving the community. New Coastal continues to explore opportunities to contribute to local communities.


Our products are not intended for use by or for sale to persons under the age of 18. Do not use our products if you are pregnant or nursing. All products should be used as directed, see specific instructions provided on each product’s label. Experiences may vary by user. We strongly recommend that you consult with a physician before using any CBD products, especially if you have a serious medical condition or take prescription medications.

None of the statements regarding our products on this website have been evaluated by the FDA. These products are not intended to diagnose, treat, cure, or prevent any disease.

By using this site you agree to follow the Privacy Policy and all Terms of Service printed on this site. Void Where Prohibited By Law.

Due to the DSHEA (Dietary Supplement Health and Education Act of 1994) guidelines, we cannot state how effective CBD is for any specific health conditions. While ongoing research regarding the therapeutic effects of CBD looks promising, there is no conclusive factual scientific evidence, at this time. New Coastal does not claim that our products will diagnose, treat, cure, or prevent any disease. Consumers are encouraged to investigate, research, and then draw their own conclusions. From time to time New Coastal will allow third parties to share product reviews, publish blog articles, and leave testimonials (third party contributions) on our website. In doing so, New Coastal does not endorse these third party contributions regarding CBD as it relates to any health claims made or otherwise insinuated within that shared content. References to publications about CBD are offered to assist consumers with making informed decisions. If information is derived such a source, the author will be properly credited. These links are provided for educational purposes only and should not be misconstrued as facts or evidence of New Coastal’s product performance or efficacy.